Monday, June 25, 2018

Titleist Launches TS Fairway Woods at Quicken Loans National

Picking up where it left off at the U.S. Open, Titleist is trickling out more of its upcoming TS metalwoods lineup. This time around it's the TS2 and TS3 fairway woods, and as was the case with the drivers, the company isn't providing much in the way of actual information just yet.

Here's what it is saying:

Building on the fast start for the new TS Drivers, our team continues the Tour seeding and validation process with the new TS2 and TS3 Fairway Metals at the Quicken Loans National. Performance validation for the new TS Drivers and Fairway Metals will ramp up over the coming weeks across the worldwide professional tours, so be sure to stay up to speed with our updates.

If you would like to stay up to speed, the Titleist website has a form for that. Feel free...

What is notable in the provided photos is that Active Recoil Channel, a signature bit of Titleist technology that disappeared from the TS Drivers, remains in the fairway wood. It's also worth mentioning that the TS3 fairway appears to leverage a form of SureFit CG adjustability. Both models feature adjustable hosels. There's no evidence, but we're going to assume that, like previous Titleist fairway releases, one of the models will be deeper faced and more suitable for use off the tee than the other.


Of Titleist and TaylorMade

We're early in the tease and release cycle here, so I'm willing to wait this out, but the Titleist approach to TS appears to mirror the TaylorMade strategy, and I'm not convinced that's entirely a good thing.

Firstly, the TS approach appears to be similar to the M approach. TS2, like the M4, is hosel-only adjustable, while the TS3 (M3) brings the kitchen sink of Titleist technology  - and yes, we know Mizuno does this as well. This part of the strategy I like because it brings an obvious point of distinction for those who won't be bothered to go through the fitting process to determine whether or not the movable parts offer any quantifiable benefit.

The part that could prove problematic is that, thus far anyway, the strategy is entirely tour-driven. Again - it's early, so there's still plenty of time for Titleist to start a conversation with the golfers it hopes will buy TS, but talking about the tour and yourselves to the exclusion of everything else is a recipe for stagnation, if not failure.

Recent history has taught us that when brands fail to relate to not just their core consumer, but to a larger piece of the marketplace, they struggle. That should be obvious enough, but what some golf brands - and to date, I'd include Titleist in that list - have thus far refused to accept is that the pyramid of influence has shifted, perhaps even imploded. It's much more peer-driven than it used to be; the influence of tour and the club pro is waining. It's great that your product works for the guys you pay to play it, but what does that matter for the rest of us?


Golfers are beginning to embrace to the idea that fitting matters more than tour counts and that paid influence rightfully doesn't count for much at all.

Rather than dig into the details of slipping or stagnant market share or buckets of red ink, I'll simply point out that while there is a correlation between tour use and retail success in the ball, putter, and wedge categories, that's basically where it ends - and even in these categories, gaps are narrowing.

The #1 Driver on tour is not #1 at retail, and that's the example that allows me to say the same is true in the fairway, hybrid, and iron categories - and it's worth noting that drivers and irons are where the real money is made.

A Fresh Approach?

I'll stop short of saying I'm excited about the launch of the TS line, but I'm certainly curious. Titleist needs to do things differently this time around - and I'm fairly certain it knows it. Whether or not it can execute this launch in a manner that excites consumers beyond the confines of #TeamTitleist is the challenge. That's particularly difficult when your brand's heritage is rooted in the professional game.

I will say there are signs of fresh thinking coming from Titleist and I certainly like what I've heard over the last several months. Will that manifest in a new strategy that reaches more golfers without compromising the Titleist identity?

We'll find out in a couple of months.

from MyGolfSpy

Callaway XJ

While the demographics are shifting slowly, the golf equipment marketplace is still dominated by the adult male, and while that guarantees that information about $500 drivers and $1200 iron sets is readily available, when new women’s club or a compelling new offering for juniors hits the market, you don’t often hear about it because we don’t hear about it.

In close to 8 years at MyGolfSpy, I can count the number of press releases I’ve received about golf clubs for juniors on one hand – and if memory serves, they all came from Cobra. Incidentally, the count is roughly the same for women’s clubs – and again, most of those came from Cobra.

Given all the emphasis on growing the game, it would be a bit surprising if not for the fact that mainstream golf companies habitually play to the middle of the market, which is pretty much the definition of mainstream.


The golf brands you know don’t spend big, or in many cases at all, to raise awareness for anything other than their mainline offerings, but as the industry continues to contract and becomes more reliant on participation from outside golf’s traditional demographics, hopefully, that’s going to change.

While it’s mostly being done quietly, there does seem to be an effort underway by some brands to better integrate women’s and junior products into the mainlines. Case in point, the new Xj line of junior clubs from Callaway Golf.

Truth be told, I only found out about Callaway’s new offerings because my 7-year-old daughter needed new clubs and Callaway’s Jason Finley responded to a tweet I posted looking for recommendations.

Spoiler alert – Jason suggested the Callaway Xj.

While Callaway isn’t throwing much of the weight of its marketing machine behind its new junior line, the company has made some significant changes to its approach to the junior space. The result is a new line of junior clubs that make more sense for the consumer and better aligns with the Callaway identity.


Height-Based Sizing

Sizing by height rather than age isn’t revolutionary stuff. US Kids recommends sets based on height. PING does it too. Lots of brands do it. Callaway will admit it lagged behind in this regard, instead sizing by age. With Xj, not only is Callaway leveraging a height-based sizing system, it has expanded the lineup to include three sets that cover kids from 38” to 61” inches. There’s also a new teen set (the Xt) designed to serve as a bridge between junior and adult clubs.

  • Xj1 (38”-46”) is a 4-piece set that includes a fairway wood, 7-iron, sand wedge, and putter ($199.99).
  • Xj2 (47”-53”) is a 6-piece set builds on the Xj1 with the inclusion of a driver and a 9-iron ($299.99).
  • Xj3 (54”-61”) is a 7-piece set that adds a hybrid ($399.99).
  • Xt is a 10-piece set that contains a driver, fairway, hybrid, 6-iron through PW, sand wedge and putter ($549).

As you can see, the number of clubs increases with age, and that plays to the reality that a typical 5-year-old, probably doesn’t need a full bag of clubs, and a typical 8-year-old, probably doesn’t either.

Neutral Colors

In the past, Callaway has gone more or less all-in on what would often be described as boy colors and girl colors. With Xj the took a more neutral approach. "We know that there are a lot of girls that don’t love pink," said Callaway’s Jason Finley. With Xj, both white and blue bags are offered, and while white is considered the more feminine option, neither comes close to being gender-specific. My daughter went with the blue, and she loves it.


The Full Callaway Treatment

Callaway concedes that in the past its treated its junior sets as an afterthought. Things are different this time around. The Xj had plenty of input from what Jason Finley called Callaway’s Varsity Team. The same industrial designers who work on Callaway flagship products like the Rogue driver worked on Xj. The guys who designed the Xj bag are the same guys who work on Callaway’s mainstream offerings, and while the clubs themselves may not feature Callaway signature technology like Jailbreak and 360 Face Cup, the designs leverage Callaway’s past work in the club space – with the necessary adaptations for the size and weight requirements of the junior golfer.

The most appreciable change is that drivers in the Xj and Xt line feature 100% titanium construction. In the past, Callaway has used titanium blends. Finley told me that Titanium provides a bit more ball speed (even for kids), but of equal importance for the target demographic, it’s more durable. I promise you; kids don’t baby their clubs like many of us do.

It’s all part of a larger strategy to create a premium junior product worthy of the Callaway name. Over the past six years or so, Callaway has worked to position itself as a premium brand, and that’s trickling down to its junior sets by way of better materials, better construction, and a level of attention that Callaway hasn’t previously paid to its junior sets.


Given the price point and the fact that kids outgrow things quickly, Callaway knows the Xj won’t be for everyone. That said, the expectation is that golfers who identify with #TeamCallaway will be more inclined to have their kids play what they play. "They [parents] want it to look like what they have,” said Jason Finley, “and they don’t want their kid to be the one with the cheap set.”

And not for anything, it’s not a stretch to think that most kids will want to play what mom or dad plays. The company hopes Xj will better enable golfers to get their kids into a Callaway product.

The younger, the better, right?

You can expect to find Xj at both green grass and big-box locations. The former is particularly interesting because, while it’s likely not going to be a top priority for Callaway’s reps to sell-in, it does offer shops – particularly those run by Callaway staffers – a viable option for juniors that doesn’t require them to bring in additional lines.

Callaway is exploring options for a trade-in/trade-up program which will effectively help the clubs grow with the kid. Given the +/- 2-year viability of junior clubs (they grow-up so fast), helping parents save money while keeping their kids in Callaway is a textbook win-win.


You Have Other Options

None of this should suggest that Callaway is your only option for kids sets. US Kids has a solid reputation, PING has excellent junior offerings, as does Cobra – especially so for kids just a bit older than mine. Nearly everyone who makes golf clubs for adults dabbles in the junior space with varying degrees of commitment.

The larger point is that manufacturers are starting to realize that today’s junior golfer is tomorrow’s loyal customer. As a result, companies are expanding their offerings, and to some degree, even driving innovation in a category that has too often been treated as an afterthought.


Have Your Say?

How much is too much to spend on a set of junior golf clubs?

Would you like to see more coverage of junior equipment on MyGolfSpy?

from MyGolfSpy

Friday, June 22, 2018

(6) TESTERS WANTED: Precision Pro NX7 PRO Laser Rangefinder

So how much do you have to spend to get a top performing laser rangefinder?

Well, you can spend an arm, a leg and most of your uvula for one of the big names, and it'll work great. But what would you get with, for lack of a better word, a value-priced unit?

According to this year's MyGolfSpy Best Rangefinder ranking, quite a bit. While the usual big-ticket suspects copped the top honors, the Cincinnati-based Precision Pro was named Best Value, with high-level performance and a $199.00 price tag and a lifetime free battery replacement program.

No matter how you slice it, that ain't bad.



Precision Pro's NX7 PRO model has all the stuff you'd want in a rangefinder, regardless of price: adaptive slope mode, pulse vibration and a 400-yard max range. Features are one thing, but performance is quite another - and that's where you come in. We're looking for six avid and honest golfers to test, review and keep the NX7 Pro, and to let the golfing world know how it stacks up against the big boys!

This review opportunity is open to any golfer in the US and Canada.



Please read this part carefully, as this is going to be a popular test opportunity and we want to make sure everyone interested signs up in the right place.

As you know, MyGolfSpy takes its product testing very seriously. All of our member reviews are published in our Community Forum (click here to check them out). We expect a lot from our reviewers - writing a thorough, detailed and honest review is a two-month commitment, requiring extensive on-course evaluation, as well as participation in the Forum itself to answer questions and discuss product performance with other golfers.

That means to be a potential reviewer you must be a registered member of the MyGolfSpy Community Forum, where you'll find tens of thousands of like-minded golfers from all over the world anxious to talk about golf equipment.

To apply to test, review and keep a Precision Pro NX7 PRO laser rangefinder, here's what you have to do:

- First, sign up for the MyGolfSpy Community Forum (click here to register).

- Second, apply ONLY in the Official Precision Pro NX7 Review Application thread in the MyGolfSpy Forum (click here).


We'll be announcing the testers in the Community Forum next week, so make sure to check back to see if you are selected.

Good luck!!

from MyGolfSpy

Thursday, June 21, 2018

Video – How Waterproof is Your Golf Bag?

Would you trust your golf bag to keep your valuables dry in the most extreme conditions?

To find out if PING's new Monsoon Series bags can stand up to the elements, our Harry Nodwell puts his most valuable possessions on the line.

from MyGolfSpy

Dan Murphy Takes Over At Bridgestone

Well, that didn’t take long.

Bridgestone Golf announced this week that former Sales and Marketing VP Dan Murphy is rejoining the struggling company as President and CEO, taking over for Angel Ilagan, who left Bridgestone three weeks ago via the dreaded “mutual decision to part ways.” At the time, Bridgestone announced it would begin a search for a new leader, but rumors of Murphy’s return began swirling almost immediately.

During Ilagan’s tenure, Bridgestone dropped from #2 to #4 in golf ball market share as of this past April, behind Titleist, Callaway, and TaylorMade. In the club market, Bridgestone is virtually non-existent.

“I think it is what it is,” Murphy told MyGolfSpy in an extensive one-on-one interview this week. “I’m here for a reason.”

“How did it happen? I’m unraveling that now as I become immersed in the numbers and the situation,” says the affable, easy-going Murphy. “To be frank and to put it into a single sentence, I think we may have lost our way. We may have taken our eye off the things that made us successful in the first place.”

Dan Murphy

Loss of Focus

Specifically, Murphy cites getting away from a core message of differentiation, and all the elements that go into what he believes makes Bridgestone different from Titleist and other brands - particularly in regards to the better player - led to the current situation.

“The better player is important for several reasons,” says Murphy. “We believe in the pyramid of influence, and the better players at the club, we still believe, have influence with recreational players. To some degree, we took our eyes off them.”

“The better player appreciates Bridgestone quality, engineering and performance. We truly believe we have the best golf ball on the market, and the better player has the ability to discern and appreciate those differences.” – Dan Murphy, Bridgestone CEO

During an almost hour-long conversation, Murphy touched on a wide array of topics, including the equipment side of the business, Tiger’s role in marketing and being part of the $36 billion dollar entity that is Bridgestone.

That said, it's clear Bridgestone's bread and butter is golf balls, and there's likely to be one immediate change coming to a retailer or driving range near you.

Bridgestone Tour B Golf Balls - 9-1183

The Return of Ball Fitting

You may have noticed a sharp decline of in-person Bridgestone ball fitting events the last couple of years, at the same time Bridgestone's ball sales and market share has dropped. That can't be a coincidence.

“It gave us a point of differentiation from the market leader and was something the better player appreciated,” he says. “They cared enough to immerse themselves into a more scientific, more data-driven selection process for their ball.”

So, will the ball-fitting program make a comeback?

“I think so,” says Murphy. “But probably in a more sophisticated, more scientific and more scalable way. To this day, even though it’s been deemphasized, Bridgestone is still perceived to be a leader in ball-fitting. It makes sense, in a highly competitive market where we don’t have unlimited resources, to have another look at an asset that already exists for us.”


Ball-fitting had its start during Murphy’s first tenure at Bridgestone (2004 – 2015), when Bridgestone reached #2 in ball market share. He says the idea had its genesis in the early 80’s, during the Cola Wars between Coke and Pepsi. It was golf’s version of the Pepsi Challenge.

“Pepsi was Bridgestone and Coke was Titleist, and we compared our ball’s performance versus Titleist,” says Murphy. “We were able to show a difference. Titleist was the market leader, so obviously that was the target, but it became all brands against Bridgestone, and it worked very, very well for us.”

“We don’t all wear size large shirts or size 9 shoes, and we don’t all swing extra-stiff shafts like the pros do, so maybe there’s a difference with a golf ball that’s more engineered for the recreational player or better amateur. There’s a lot of science, a lot of logic and lot of personal benefit there. That’s what made us different from the others – it wasn’t play-what-the-pros play, it’s play what fits your game.” – Dan Murphy, Bridgestone Golf.

Logic aside, the right ball for each player is a difficult message. Play what the Pros play is an easy message to deliver and an easy message for the average golfer – one who isn’t a voracious blog reader  – to digest and assimilate. The complicated, albeit correct, message is nowhere near as sexy as the simple, albeit wrong, message.

“That’s the Titleist message,” says Murphy. “It’s a very simple and easy message…there’s one ball that’s #1 on Tour – that’s true and factual. But we would take issues with the story that the same ball is right for every player out there. That’s a nice, simple story to tell, but having an array of balls and a message that says there are different kinds of golfer and different kinds of golf balls for a reason, that offers us an opportunity to tell a differentiated story.”

Bridgestone ball fitting 2

By definition, a differentiator has to be, well, different. It also has to be something your competition either can’t, won’t or is unable to do, and you have to be able to express that differentiation - and its benefit - simply and in a manner your customer can understand and act upon.

“If you look at some of the folks (in the ball business), they have a pretty strong vested interest in perpetuating a story,” says Murphy. “We think that offers up some vulnerability. As a trained marketer, I look for chinks in the armor. From a validity standpoint, we think fitting golf balls does indeed benefit individual golfers.

"From a marketing perspective, we never wanted to, nor could we, out-Titleist Titleist by buying more Tour players. That’s not our game. Our game is to talk about individual golfers and benefitting individual players, and making this crazy game a little more fun.”

And speaking of Tour players…

Whither Tiger?

“Tiger’s awesome!” declares Murhpy. “What a great asset to come back to!”

Tiger certainly moves the TV needle, but between his Nike days and so far with Bridgestone, he’s yet to show he can move the ball or equipment needle. Murphy says while Tiger is great at bringing attention to the brand, he may be used differently going forward.

“We have a great Tour team, with Tiger, Freddy Couples, Matt Kuchar, Brent Snedeker,” he says. “I see a compelling story using Tiger in conjunction with our other Tour players as opposed to just on his own. I think the interaction between Tiger and, say, Freddy in some sort of consumer message ad would be compelling content that people would enjoy.”

DUBLIN, OH - MAY 31: Fred Couples and Tiger Woods walk down the fairway on the par 4 1st hole during the second round of the Memorial Tournament presented by Nationwide Insurance at Muirfield Village Golf Club on May 31, 2013 in Dublin, Ohio. (Photo by Andy Lyons/Getty Images)

Tiger and Ilagan – the man who brought Tiger to Bridgestone – were both vocal advocates of rolling back the golf ball. However, Murphy made it quite clear Bridgestone won’t be re-stirring that particular pot any time soon.

“We have a long history of cooperation with the USGA,” he says. “Their job is to make the rules, our job is to follow the rules. I can’t really speak to what was said before. Our game has some magic to it, and one of those pieces of magic is there’s one set of rules for everybody.”

On The Equipment Side…

There are a lot of words to describe Bridgestone’s golf equipment business over the past 5 years or so, but let's settle on just one: haphazard. While the messaging may get more focused, don’t expect more resources to be spent on equipment, at least not now.

“With limited resources, we’re a challenger brand in a sea of giants,” says Murphy. “We’re competing against multi-category brands that have much, much deeper budgets. We chose over the years to focus on golf balls for a variety of business reasons. Bridgestone’s number one priority will be to regain the market share it’s lost, and to take more, quite honestly.”

With limited resources, Murphy says there’s a time and a place to fight the equipment battle, and now is apparently neither the time nor the place.

Bridgestone Driving Iron - 4

“If you’re a challenger brand and you have limited resources, you have to be careful about fighting a war on two fronts,” he says. “You have to focus energy, innovation, and resources where you can win the battle. If you spread your troops in too many directions, you weaken your main advance.”

“Our competitors are bigger, have more staff, more money and more ad spend. We know we have the product, but from a business perspective, it’s a matter of where and where do you want to take that fight on. With clubs, it’s go big or go home.”

So when it comes to equipment, will Bridgestone be going big or going home?

“Ahhh, I don’t know. I haven’t started yet,” laughs Murphy. “My official first day is the 25th, so I really need to dig in and understand what the opportunities are for us. We have great product, but can we make it into a viable, successful, profitable business? That’ll be my job.”

$36 Billion…

It’s easy to forget just how big Bridgestone really is. It’s a $36 billion-dollar international giant – the largest rubber and tire manufacturer in the world with global reach and - of key interest to golfers – over 900 engineers working on polymer science.

“That’s a huge difference maker for us from a resource perspective,” says Murphy. “A lot of that technology can be brought to golf balls, and it gives us that technological edge we’ve enjoyed for some time now.”

Bridgestone Tire’s marketing has evolved, going from a lifestyle message to more of a sports-focused vehicle. Bridgestone is a major sponsor of the Olympics and is heavily involved in the NFL, NHL, and others, using sports as a platform to help sell tires. Golf, of course, is part of the branding equation.

Bridgestone Invitational

“WGC-Bridgestone is a good example,” says Murphy. “We couldn’t swing that on our own, but with the help of the tire division we can do things that make us unique, that other golf brands just can’t do.”

“Just think about how many big national or multi-national brands want their brand exposed to golf. The list is endless, just look at the PGA Tour’s sponsor list. Here we have a unique way to reach that demographic and release a very positive brand message for Bridgestone.” – Dan Murphy

That may be at the very heart of what Bridgestone Golf is all about. It’s a mistake to look at Bridgestone Golf in the same way you’d look at almost any other golf company. It’s one part of a gigantic whole and while Murphy’s job is create a positive and profitable financial ROI for corporate, it’s also important to acknowledge the potential branding ROI for the overall corporation, because compared to tires, golf is, well, sexy.


“Tire gets to enjoy a little bit of that aura; the fun, the glamour and consumer appeal of Tiger at Augusta, or Freddy walking down the fairway in a Bridgestone cap,” says Murphy. “They greatly appreciate that exposure and I can tell you for sure that part of my job is to make sure they know we’re supplying that.

Being a functional and productive cog in the global Bridgestone machine is part of the end game, but in order to do that Bridgestone Golf first has to become a profitable and successful cog all on its own. To achieve that goal, what Murphy craves most is consistency.

“We have to be more consistent in what we’re doing, what we’re talking about and how we’re presenting ourselves to the consumer,” he says. “I would certainly think that’s the reason I’m here, and one of the things I’ll be very careful of – remaining consistent and not confusing the consumer.”

“We’ve always considered our largest competitor to be someone standing on top of the mountain and yelling down to the people this is what you ought to do. We’ve always felt like we were the ones who'd go down to the valley and talk with those people one-to-one and face-to-face, and try to find solutions that will fit their game.”


What Does It All Mean?

Seeing as how Murphy hasn't officially started yet, we can safely say it's way too early to tell.

Levity aside, we can also safely say leadership matters. We saw how the Mark King leadership group turned TaylorMade from a late 90's also-ran into a billion-dollar behemoth, and we also saw what happened post-King. Chip Brewer turned a debt-laden and struggling Callaway into golf's newest billion-dollar brand and clear industry leader. Steady-as-she-goes Titleist has enjoyed long-term steady-as-she-goes leadership under Wally Uihlein and now David Maher.

On a smaller scale, we've seen Wilson return to relevance under Tim Clarke's guidance and, more recently, the top-to-bottom improvement at Srixon/Cleveland/XXIO since Matt Yasumoto took over two years ago. Conversely, that same two-year period saw Bridgestone's market share and sales plunge dramatically during Angel Ilagan's tenure.

So yes, the guy in charge matters. By all accounts the hiring of Murphy is seen as a popular move, with one anonymous source telling MyGolfspy Bridgestone's sales team is "beyond excited."

Will Murphy and that excitement bring Bridgestone in from the cold? If saying the right things were all that mattered, Bridgestone is already on its way. But saying is one thing; doing is quite another.

As we prognosticators like to say: time will tell.

from MyGolfSpy

3 Tips for Buying Carpet on a Budget

You don’t need to spend a fortune just to have your floors covered in carpet. Here are some useful tips that can help you drive down the cost:

3 Tips for Buying Carpet on a BudgetPhoto by JOSHUA COLEMAN on Unsplash

Opt for in-stock inventory

No matter what type of flooring you want, you’ll save money by selecting in-stock inventory instead of making a special order from a store sample. Floor covering manufactures give big discounts to dealers who buy in bulk and those savings get passed on to customers.

There are probably one or two flooring stores in your area that are known for power-buying, or getting products by the trailer load. Then they stack it deep and sell it cheap! Source: WiseBread

Look out for hidden charges

The carpet itself is just part of the overall cost you will face: underlay, fitting and gripper rods may need to be taken into consideration and included in your budget. This can add a significant amount to the final price as mark-ups for these items are often high.

When getting a quote ask the salesperson to itemise the bill – this way you can see where you may be able to make savings. Source: TheGuardian

Know more about different fibers

For many, nylon is the first carpet fiber that comes to mind when they head out shopping. Nylon does have a long history of proving itself to be very durable and resilient and is the most popular synthetic fiber used in carpet. However, nylon is also the most expensive of the synthetic carpet fibers.

Consider choosing a less expensive fiber for your carpet. Polyester is a great middle-priced option. It has been around for a long time, and, thanks to innovations over the last several years, is more durable than it ever was before. Polyester is naturally stain-resistant and comes in a wide array of styles and colors. A big plus with polyester is that you can get much more vibrant colors than you can in nylon, due to the way the fiber accepts the dyes.​ Source: TheSpruce

Mistakes in installing your newly bought carpet can cause you to spend a whole lot more. Let a professional handle the installation for you. Call us!

The post 3 Tips for Buying Carpet on a Budget appeared first on Curlys Carpet Repair.

from Curlys Carpet Repair

Wednesday, June 20, 2018

Quick Hits – Orlimar V18 Driver

This is the first installment of what will quickly become a recurring segment on our YouTube Channel. In this first episode of Quick Hits, our Sam Robinson shares his initial impressions of the new Orlimar V18 Driver.

That's right, the Orlimar brand is back!

Available through Hireko Golf, the V18 features a unique 360° adjustable weight system. As you'll see in the video, it also features some unique acoustic properties as well.

from MyGolfSpy